"Internet Marketing Series"

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

Audience:

This series is for anyone who is interested in creating a new e-business.

Includes:

Your E-Business

•Describe the impact of e-commerce
•Build a technology strategy
•Define the technical standards for an organization
•Implement an e-commerce model for a company
Getting Started

•Identify the advantages of converting to an e-business
•Establish a domain
•Generate traffic for a web site
Influences on E-Commerce

•Identify the factors that influence the future direction of e-commerce
•Recognize the factors that determine Internet stock prices
•Explain the concept of critical mass
•Build a Web presence
•Design a plan for issuing stock for an e-business
Killer Apps

•Define killer app
•List Downes and Mui's twelve rules to building a killer app
•Identify potential problems when creating a killer app
Developing Your E-Business

•Define a virtual corporation
•Determine which business tasks to outsource
•Identify the advantages to establishing partnerships
•Recognize potential problems in starting an e-business
Real-Time and Data Mining

•Distinguish between a real-time system and a batch system
•Explain the need for speed and storage in an e-business
•Store and capture data in a data mine
•Recognize the techniques for extracting or mining data
•Analyze mined data and apply it to business decisions
Lowering Your Business Costs

•Recognize the elements of a basic supply chain model
•Identify options available to automate each step of the ordering and receiving processes
•Compare the benefits of hiring virtual employees
•Build a virtual work environment in the office
•Manage virtual employees
Customer Service and Payment

•Identify the different types of call centers
•Use a Web information model
•Define various electronic payment types
•Identify security risks and the ways to protect against them
Marketing Your E-Business

•Identify a company's customer base
•Create a marketing plan
•Build an affiliate program
•Compare the advantages and disadvantages of several types of marketing models
Advertising on the Internet

•Promote a business on the Internet
•Plan an advertising program
•Locate advertising customers
•Compare the different formats of Internet ads
•Describe the future direction of Internet advertising
Building Marketing Strategy

•Identify the elements in an effective face-to-face promotion
•Describe the relationship between public relations and e-commerce
•Use data mining as a marketing tool
•Explain niche marketing
Resource Planning

•Use e-commerce to plan company resources
•Choose an e-commerce strategy
•Recognize e-commerce risks
•Identify and manage a company's knowledge resources
•Identify the problems of the growing technological gap
•Stay up to date on the latest technology
•Recognize new opportunities for online content
Managing Your E-Business

•Reduce transaction costs
•Leverage company assets
•Manage diminishing hits on a Web site
•Identify the factors that impact a Web site's future

Subscription term: 12 months

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