"Business Marketing NCFE Level 2"

Student Profile

This programme is designed for people who wish to gain an understanding of principles and practice of Business Marketing. No prior knowledge is required.

Objectives

The objectives of the course are to:

· Conduct market research

· Define customers needs, wants and desires

· Carry out a SWOT analysis

· Prepare a marketing plan

· Describe a range of marketing methods

· Evaluate the benefits of using different marketing media

· Compose purposeful advertising copy

· Understand how to use press releases, promotions and public relations

· Define the selling process

· Devise a telephone sales campaign

· List the benefits of keeping advertising records

Accreditation

At the end of this course successful learners will receive a level 2 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 2 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland.  The course is provided in conjunction with Kendal Publishing Limited – a licenced NCFE centre.

NCFE is recognised as an awarding body by the qualification regulators for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland

Study Method

The course is designed for study by distance learning at work or at home. Students receive course manual, assignments and studyguide plus tutor support by mail and email. You can start at any time and plan your studies over a period of up to one year from the time of registration.

Assessment

Each element is followed by a written assignment, which is submitted and marked by your tutor. There is no external examination required.

Course Duration

Students may register at any time and have a full year to complete their studies. The course will take around 120 hours of study to complete.

Pack/Course Contents

· Studyguide

· Comprehensive study notes for each element of the course

· Self-assessment activities

· Assignments

· Tutor support

· Assignment marking & feedback

· Accreditation

Price

The cost of the course is £230 inclusive of learning materials, tutor support, assignment marking,

Course Content

The course is divided up into three modules, as follows:

Module 1: Marketing Your Business

Why do market research
Who will be your typical customer
What will they want
Why will customers buy from you
How to do market research successfully
SWOT analyses
Your marketing plan

Module 2: Advertising & Promotion

Planning – position & strategy
Advertising a business
Promoting a business

Module 3: Personal Selling Skills

What is selling
Building blocks leading to a sale
Handling incoming calls
Making appointments by phone
Reaching the decision maker
The sales presentation
Telephone selling
Handling objections
Keeping records
How to motivate yourself